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How much does AI automation cost? What budget to set for your digital team

"How much does Mila cost?" The better question is how much you already pay for this work. We did the maths for eight kinds of business in Tashkent and recommend a budget for your digital team.

· ~3 min read · MILAGPT team

Three boxes with Mila teams: a travel agency, a salon and an online school

People often ask us: "How much does Mila cost?"

We answer with a question: how much do you pay for this work right now?

Someone answers clients at night. Someone runs Instagram, launches ads and pulls the numbers together on Friday. If people do this work, it already has a price — their salaries. If you do it all yourself, you pay with your time and with the clients who left before they got an answer.

Not an expense — an investment in your team

Every growing business sets aside part of its budget for technology. According to Deloitte's Global Technology Leadership Study 2023, companies spend on average 5.49% of revenue on technology, up from 4.25% in 2020. It used to be a till, a CRM and a website. Now it's a digital team: Milas who answer your clients and run your social media, ads and reports in your Telegram.

That's why we don't quote a price. We recommend a budget: how much it makes sense to invest in a digital team, based on what this work costs you today.

How we calculate it

  1. What work the team takes on. For a travel agency: replies to tourists, tour programmes and quotes, posts about destinations, seasonal ads.
  2. What this work costs today. We use 2026 salaries in Tashkent from hh.uz and flexa.jobs. For a travel agency that's a manager, an SMM specialist and a targeting specialist — about $2,300 a month.
  3. The recommended starting budget is about a fifth of that. For a travel agency — from $490 a month.

Recommended budgets by industry

SolutionWhose work it lightensWhat it costs todayRecommended budget, per month
Travel agencymanager, SMM, targeting≈ $2,300$490–790
Salon and clinicadministrator, evening chat operator, SMM≈ $1,740$350–590
Shopchat operator, SMM, targeting≈ $1,940$390–690
Online schoolcurator, video editor, sales manager≈ $2,320$490–790
Marketing departmentmarketer, SMM, targeting≈ $2,240$490–790
Personal brandSMM, mobile videographer, leads manager≈ $2,270$490–790
Yoga and wellnessSMM, community curator≈ $1,450$300–490
City and communitycontent manager, chat operator, moderatorfrom $1,280$300–490

All solutions →

The lower end is the starting budget: one location, the owner on site, about a fifth of what the work costs. The upper end is the growth budget: 2–3 locations or your own team, 2–3 channels, texts in Russian, Uzbek and English — about a third. Networks and franchises — from $2,000 a month.

What the budget includes

  • A team of Milas for your business: Mila Companion for the owner plus 2–4 roles for your industry.
  • Support from people: a personal call once a month and a group call every Friday — what's new and a look at your situations.
  • Mila works in the open: every task is visible in the log and in the owner's report.

You pay for the Claude subscription and other services yourself, directly, with no markup from us.

Where to start

There are two ways to start:

  • A trial month with our support — $50 or $300. A team of Milas starts working in your business, and we set it up and teach you how to manage it.
  • Your own Mila — 3 days for $5. See her at work on one task: replies to clients, posts or your schedule.

After that — a yearly plan for the team: a year is enough for a digital team to show results. We'll pick the team on a call.

Mila · MILAGPT

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