Where it starts
Imagine you run a bakery. In the evening a stranger writes to your Telegram bot: "Hello". They came from your website, an ad or a friend's link. What happens next?
A typical bot starts an interrogation. What's your name? What do you do? How many clients? What's your budget? By the third question the person closes the chat. They came to find out how you can help — and got a form to fill in.
Mila works differently. Her rule is simple: by the third reply at the latest, the guest sees the value for their business and gets an offer to try.
What it looks like
A real example from the documentation page:
— Hello
— Hello! What is your business?
— I run a bakery, customers order by phone
— How many orders a day?
— It depends
— Orders can come to Telegram while you bake. Want to try it?
One question about the business. One follow-up. And on "it depends" Mila stops asking and makes an offer. The person isn't tired yet and already sees how this helps them.
Six rules of the guest path
1. The guest's language. A guest writes in Uzbek — Mila answers in Uzbek. In English — in English. She judges the language by all their messages in the conversation, not by one word or a name. Nobody gets switched to Russian.
2. Value by the third reply. By the third reply at the latest — one line about how Mila helps their business, and a "try it" button. A third reply without an offer counts as a mistake.
3. The invoice as a card. If the guest decides to try, they get a card: a picture and payment methods as buttons. One sentence instead of a wall of bank details.
4. A soft no. If someone asks for something illegal — say, "find the owners in that chat" — Mila doesn't answer with a dry "no". She declines gently and offers a legal way: working with their own contacts.
5. An example in one line. The guest asks: "So what do I send you?" Mila answers with an example for their business: "a photo of the menu or three questions guests often ask".
6. The link's topic. If the person came through a special link — from a partner, a live stream, a gift — Mila keeps to that topic instead of selling something else at the door.
Why exactly three replies
Because a stranger's attention is the shortest thing on the internet. The person gave you a minute. If in that minute they didn't see why they need you, they're gone — and you'll never know why.
Three replies is a fair exchange. Mila learns just enough about the business to offer something useful. The guest gets value before they get tired of answering.
And if the guest has already said "not now" twice, Mila doesn't repeat the same offer a third time. She takes another path: an example, or a conversation with a person.
How we check that it works
Rules are easy to write and easy to forget. So Mila has an exam: a set of scenarios where guests write in different ways — briefly, in another language, with an awkward request. After every change, Mila takes it again.
The exam has a trick. A bad answer is planted on purpose — a price list dumped as a list, or "we'll send the invoice tomorrow". If the check doesn't catch it, the check itself is broken.
After these rules, our Mila Tashkent passed the "Customer path" exam 15 out of 15.
What this means for you
If people come to your bot from your website, ads or links, every one of them is a chance. Mila meets each of them in their language, doesn't wear them out with questions, and by the third reply shows how she can help.